What Your Financial Adviser Needs to Know About Your Brain

Published on October 19, 2015

In a Money Magazine article, behavioral economist Richard Thaler explains why financial professionals need to be familiar with psychology....“Not all of the applications of behavioral science in the private sector are being used to the benefit of the consumers,” explains Thaler, a professor at the University of Chicago’s Booth School of Business. It’s a plea that Thaler extends to financial advisers.

Read the article here > > >

Booth in the News

Read More Booth In The News »

Article Icon

When humanizing a logo can go wrong

Feb 14, 2020 | Crain's Chicago Business

Article Icon

Never mind the internet. Here’s what’s killing malls.

Feb 14, 2020 | The New York Times