Extreme marketing: Dr Amy Lehman tattoos African lake on back to promote clinic

Published on May 07, 2015

Dr. Amy Lehman, a graduate of Chicago Booth and the Medical School, talks with the South China Morning Post about the path that led her to Lake Tanganyika, where she founded the Lake Tanganyika Floating Health Clinic. She also has a permanent reminder of her dedication to the area she serves with a tattoo of a map of the lake.

Read the article >>

Booth in the News

Read More Booth In The News »

Article Icon

When humanizing a logo can go wrong

Feb 14, 2020 | Crain's Chicago Business

Article Icon

Never mind the internet. Here’s what’s killing malls.

Feb 14, 2020 | The New York Times