Raising Booth’s Profile in Asia

Published on July 29, 2013

As Booth seeks to expand its global profile, Bill Kooser, '81, is the school’s ambassador on the ground in Asia. 

“I’m here to help increase our visibility throughout Asia,” said Kooser, who returned to Booth on June 3 after a four-year stint at the Johns Hopkins Carey Business School.

In the newly created position of associate dean for global outreach, Kooser will be responsible for developing relationships with key government, business, and media leaders to promote the school and identifying ways to further raise the school’s stature and increase activity, according to the announcement by Dean Sunil Kumar. “The goal is to improve the school’s global influence, expand the reach and quality of the Asia Executive MBA Program, and increase regional job opportunities for graduates.” 

After six years in management consulting, Kooser in 1987 helped create the Computing Exchange Group, a consortium of seven top business schools (including Booth) that focused on improving the use of Information technology. He transitioned to a Booth-specific role of assistant dean for management in 1989. Over the next two decades he held key positions in Admissions, Career Services, International Programs, the Evening MBA, Weekend MBA, and Executive MBA programs. He developed the school’s Total Quality Management initiative in the late 1980s, helped launch the International MBA program in the mid 1990s and was active in creating and managing the Global Advisory Board.

He was instrumental in building Booth’s international Executive MBA Program, launching the Singapore campus, relocating the European campus to London from Barcelona, and ultimately overseeing all three of the program’s campuses. He also taught management classes, including a course on doing business in Asia. 

“My career has been varied,” Kooser said. One of the joys of working here is the chance to do so many different things.” 

Kooser left Booth in 2009 to help Hopkins launch a new full-time business program, but the opportunity to strengthen Booth’s profile in Asia lured him back. He will be based in Hong Kong starting in the fall.—Judith Crown