Generic Pain Relievers Work. So Why Do I Buy Name Brands for My Children?

Published on July 05, 2013

The New York Times explores research by Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing; Matthew Gentzkow, Richard O. Ryan Professor of Economics and Neubauer Family Faculty Fellow; and Jesse Shapiro, professor of economics, asking readers why they choose brand name products over generic ones.

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