CEO boot camp for women: How to simplify your 1st pitch to investors

Professor Waverly Deutsch gave a presentation on pitching to investors at the American Express OPEN for Women: CEO BootCamp in Chicago. In her session, Deutsch emphasized simplicity with an "elevator pitch" — "What you're hoping it gets you is a meeting. It's a courtship," she says. The Chicago Tribune's Blue Sky Innovation covered the event.

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