Sanjay Dhar, James H. Lorie Professor of Marketing, was named faculty director of the James M. Kilts Center for Marketing in November. Dhar succeeds Peter Rossi, Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, who served as inaugural faculty director of the center since its inception in 1999.
Dean Edward Snyder said Dhar “is an ideal match for the Kilts Center’s mission of sponsoring both new research and innovation in the marketing curriculum as we lead a revolution in the field of marketing.” A faculty member since 1992, Dhar “has expressed a keen interest in continuing our efforts to support path-breaking research, establish the Kilts Center as a nodal point for new thinking, and to leverage the resources of the Kilts Center and our alumni to support greater numbers of students who wish to pursue careers in marketing,” Snyder said.
The center was founded by James Kilts, ’74, and the Nabisco Foundation.
— Patricia Houlihan